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Mar 20th 2020

Security Vulnerabilities and the CCPA

Recently, Microsoft experienced a huge data breach that exposed millions of consumer records on the web. Security vulnerabilities like this point to weaknesses in the tech industry that still need to be fixed. 

Most of the records exposed contained conversations between customers and support staff. The data was over a 14-year period between 2005 and 2019. This data was left accessible to anyone with a web browser.

In November 2019, the company announced it would be taking measures to honor the California Consumer Privacy Act (CCPA) and was one of the first companies to extend the EU’s General Data Protection rights to customers around the world.

A Wider Threat

Many security experts point out that these are vulnerabilities across the industry. Like Microsoft, these issues are exposed when data is uploaded to cloud servers.

So, what can businesses do to ensure that their consumer data is secure for CCPA compliance?

It’s clear that tech giants, like Microsoft, are still vulnerable to data breaches. Cyber security is not just an IT threat, but a compliance threat as well. To prevent compliance threats, it’s important that IT firms and businesses alike put a system in place that tightens their configuration process and uses automation whenever possible.

Whatever platform you use to monitor your consumer data should adopt dynamic security tools that can monitor user access in real time, providing transparency over what data is accessed and by whom.


Another important step in the path to protecting consumer data is to have two-factor authentication built into your software.

If you are a data list owner or marketer, you need to make sure that you have built-in authentication. Not only will this keep your business compliant, but it will help protect consumers.

Reporting & Data

A good compliance tool will provide reporting that allows you to see at least a 90-day history of your site’s health and any issues with compliance.

A privacy framework must include flexibility and scalability to accommodate differences in size, complexity and data needs.

Transparency is important, and you should also be able to share this data with your clients. Your customers need reassurance that their data requests are being fulfilled. You need to be able to effectively track the status of opt out requests, while reporting this back to your customers.

This type of framework also ensures that all data exchanges and reporting are in a safe and secure environment.

Limit Access

Your team of data analysts should only have access to certain information. The same goes for the front-end of your solution provider.

Sensitive data should only be accessible to people with higher privileges, and there should be a clear action plan of who manages this data. 

Even if your solution is secure, compliance should be an ongoing conversation. There will always be ways to continually enhance your data security.

Related Articles:

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CCPA Compliance Solutions: How do I Ensure My Business is Compliant?


How the CCPA Impacts the Auto Industry

How CCPA Consumer Rights Could Impact Your Business